Plans
Two plans, one complete platform
How many locations do you run?
Purio
The full platform for a dealership that wants operations in one system.
$329per location a month
The more locations you run, the less each one costs.
- Customers, billing and autopay, deposits, equipment, and work orders
- Inventory, purchasing, and bottling runs
- Driver, tech, sales, and warehouse apps, and the customer portal
- Route days from Axiom Routing, synced automatically
- Reminders, physical mail, reports, and Rio
Purio Pro
The growth planEverything in Purio, plus the tools to win, keep, and hear from customers.
$429per location a month
The more locations you run, the less each one costs.
- Everything in Purio
- Customer emails included, up to 10,000 per location a month
- Customer Feedback Hub with NPS surveys, responses, and review workflow
- Form Builder with public hosting and CSV exports
- QR codes and tracking, with QR on mail included
- Email marketing sync with Mailchimp, Klaviyo, ActiveCampaign, or Brevo
- Advanced financial reports, including GL Revenue Breakdown and Revenue by Product Type
- Rio Pro, which answers questions about your own accounts
Compare the plans
Purio is not sold in pieces. Both plans include the whole platform. Pro adds growth tools and includes customer email.
Included Not included
Route optimization with Axiom Routing
Purio connects to Axiom Routing, our route optimization platform, on every plan. Customers, trucks, and products sync automatically, and optimized route days flow into Purio and the driver app. Build routes by hand for free, or let Axiom optimize them for $99 a month plus $49 per truck, billed separately by Axiom.
Fewer miles, less fuel, every customer still served
| Feature | Purio | Purio Pro |
|---|---|---|
| Operations | ||
| Customers and CRMMultiple properties per account | Included | Included |
| Route days from Axiom RoutingSynced to the schedule, customer record, and driver app | Included | Included |
| Sales pipelineProposals and agreements | Included | Included |
| Scheduling and work ordersField checklists | Included | Included |
| Serialized equipment and rentals | Included | Included |
| Inventory, purchasing, and bottling runs | Included | Included |
| Fleet vehicles and service logs | Included | Included |
| Revenue and customers | ||
| Billing, recurring charges, and payments | Included | Included |
| Statements by propertyEach property's balance plus an overall total | Included | Included |
| Point of sale with bottle returns | Included | Included |
| Customer portal | Included | Included |
| Customer Feedback HubNPS surveys, responses, and review workflow | Not included | Included |
| Reporting scoped by location | Included | Included |
| Advanced financial reportsGL Revenue Breakdown and Revenue by Product Type | Not included | Included |
| Mobile apps | ||
| Route driver app | Included | Included |
| Service tech app | Included | Included |
| Sales rep app | Included | Included |
| Warehouse app | Included | Included |
| Marketing and messaging | ||
| Physical mail campaignsLetters and postcards, postage included | Per piece | Per piece |
| Form BuilderLead forms, public hosting, and CSV exports | Not included | Included |
| QR codes and tracking | Not included | Included |
| QR tracking on physical mail | 10¢ a piece | Included |
| Email marketing syncMailchimp, Klaviyo, ActiveCampaign, and Brevo | Not included | Included |
| Customer emailInvoices, statements, and reminders. Pro includes 10,000 per location a month | 1¢ each | Included |
| Text messagesSend-only, up to 306 characters | 5¢ each | 5¢ each |
| Texting number | $3 / month | $3 / month |
| Rio, the built-in assistant | ||
| Rio, for how-to questions about the software | Included | Included |
| Rio Pro, answers about your own accounts | Not included | Included |
Messages and mail
Pay only for what you send
Texts, email, and mail are billed monthly with your plan, at the prices on this page. No bundles to guess at, and Purio Pro includes customer email.
Texts are send-only reminders and notices, so customers cannot reply to them. Texting registration is the carriers' own fee, passed through at cost.
| Text message, up to 306 characters | 5¢ each |
|---|---|
| Texting number | $3 a month |
| Texting registration, low volume | $35 once, then $10 a month |
| Texting registration, standard | $65 once, then $15 a month |
| Customer email on Purio | 1¢ each |
| Customer email on Purio Pro | Included, 10,000 per location a month |
| Letters and postcards | Per piece, postage included |
| QR tracking on mail | 10¢ a piece, included on Pro |
Getting started
Purio Onboarding
$5,000 plus $350 per location, once
One package, everything included. You are not left to set things up yourself.
- Your customers, equipment, balances, and history imported, with account numbers kept
- Your locations, products, prices, and trucks set up
- Your current routes brought into Axiom Routing
- Owner training first, then training for each team by role
- Six weekly check-ins after you go live
- Priority email support while your team settles in
Why Purio
The value is in what your systems no longer make you carry.
Compare the workflows, handoffs, and operational context that come together when your dealership runs on one connected platform.
Founders Program
Founding dealers run Purio Pro at Purio prices for their first 12 months.
Pay Purio Onboarding up front to save $1,200 per location in your first year and get priority onboarding. Limited to 10 dealers or 50 locations, closing December 31, 2026.
Questions about plans
Get a walkthrough with your own numbers in mind.
We will show the platform against how your dealership actually runs its week.